integrated marketing
'One Brentwood' Campaign
Sample Campaign Assets
CONTENT MARKETING
Thrive
I led and directed the team that created and managed this retention-focused, multi-channel content marketing initiative that has engaged tens of thousands of YMCA members with helpful and actionable health and fitness advice.
Video Planning and Production Samples
journalism
Journalism Writing Samples
Here are a few examples of my long-form writing experience gained as a professional news journalist.
internal communications
Intranet
In addition to helping migrate our overall intranet to the Sharepoint Online platform, I led projects including microsites for our Learning Experiences team and a major strategic planning process.
Staff and Executive Communications
The samples below include campaigns where I was the lead writer and/or editor and played a key role in developing and executing the overall internal communications strategy.